Cardinale: 'Serie A used to be Premier League in 90s, like Hollywood needs urgent innovation'

Milan patron Gerry Cardinale insists 'there are many similarities between Hollywood and Italian football, both have enormous potential and must urgently innovate' because 'Serie A used to be the Premier League. ' His company RedBird was a key figure in the Skydance takeover of Warner Bros Discovery, combining with Paramount-Warner and the Ellisons to create a huge media conglomerate.

I think DAZN is doing a great job. We've got a lot to do and plenty of priorities to focus on before we start thinking about this, Cardinale told Il Sole 24 Ore newspaper.

Cardinale ideas to revitalise Serie A MILAN, ITALY - SEPTEMBER 03: Gerry Cardinale of AC Milan looks on before the Serie A match between AC Milan and FC Internazionale at Stadio Giuseppe Meazza on September 03, 2022 in Milan, Italy. "Serie A used to be the Premier League.

In these industries, if you become complacent and fail to reinvent yourself, if you don't approach every day with a sense of urgency to innovate, you'll be crushed by the competition. Then a DVD seller came along asking to licence the content.

Netflix was born and crushed them, because technology had changed." MILAN, ITALY - SEPTEMBER 03: Gerry Cardinale of AC Milan looks on before the Serie A match between AC Milan and FC Internazionale at Stadio Giuseppe Meazza on September 03, 2022 in Milan, Italy. "I have said on several occasions that we need to improve the product, making it more appealing and interesting for distributors and the international audience as well.

In Italy, people are a bit wary of change and there is some resistance to innovation. It must change with a sense of urgency, and I want to be one of the driving forces behind this change.

I see many similarities between Hollywood and Italian football: both have enormous potential and must urgently return to innovating."