Guinness brings Premier League celebrations to Malaysian football fans
Guinness is bringing Premier League excitement to Malaysia through football-themed merchandise and matchday activities at selected outlets. Guinness is marking the 2026/27 Premier League season with limited-edition packaging, football-themed merchandise and in-outlet activities aimed at bringing football supporters together at selected venues across Malaysia.
The campaign, introduced on Oct 12, features specially designed Guinness cans carrying Premier League branding, alongside a collaboration with local creative brand ART OF and interactive activities at participating bars and pubs. As the Official Beer of the Premier League, Guinness is using the football season to connect with supporters through matchday experiences that extend beyond the action on the pitch.
Guinness Limited-Edition Premier League cans The limited-edition cans are available in four formats: Guinness Foreign Extra Stout in 320ml and 490ml sizes, and Guinness Draught in Can in 300ml and 470ml sizes. While the packaging has been redesigned for the football season, the beverages retain their existing characteristics.
Guinness Draught in Can features its signature nitrogen widget, which creates the familiar surge and settle effect and creamy head, while Foreign Extra Stout maintains its distinctive bold flavour. Football-themed merchandise and matchday activities The campaign also includes a collaboration with ART OF to produce a football-inspired jersey featuring an all-over graphic print and embroidered details.
Drawing inspiration from memorable football moments and the personalities associated with the sport, the design reflects the shared culture among supporters. Guinness Malaysia said fans could follow its official social media channels for details of an upcoming opportunity to win the limited-edition Guinness x ART OF jersey.
Guinness x ART OF jersey At participating bars and pubs, the campaign will feature three activities on selected match nights until December 2026, offering eligible participants opportunities to win official Guinness merchandise. The activities include Guinness and Premier League Trivia, which tests participants' knowledge of the brand and football competition.
Eligible customers purchasing a Guinness set will receive two trivia entry cards, with prizes awarded to those recording the most correct answers. Another activity, Match the Jersey, challenges participants to identify Premier League clubs by matching team jerseys without their logos.
The third activity, Post-Match Prize Draw, gives eligible customers purchasing a Guinness set one entry into a draw held after the match. Winners must be present to claim their prizes.
Campaign extends across selected Malaysian outlets Joyce Lim, marketing manager at Guinness Malaysia, said the campaign was intended to celebrate the traditions and social connections associated with following the Premier League. "Every Premier League season brings something for fans to look forward to, regardless of which club they support or how the previous season ended," she said.