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The most powerful woman at FIFA shares her blueprint for women's football - with a flower that sums up her success

about 2 hours ago

When she fixes you with her determined gaze, one wouldn't want to disagree with Sarai Bareman - or Dame Sarai Bareman, as she's officially known, honoured for her work in football governance in her home country of New Zealand. But there's something more you need to know.

Sarai Bareman is FIFA's first ever Chief Women's Football Officer, a position she still holds. The One That Runs The Football World.

We catch up in Morocco, as you do, at the FIFA Under 17 Women's World Cup. I'm a Nepo Mum; our daughter is part of the whole exciting whirl.

It dawns upon me, as Sarai and I settle in, that her pathway, this extraordinary opportunity on the world stage, has been made possible in no small part by this woman, the woman whose job it is to help shape the whole shebang of women's football across the world. AND WHO JOINS ME on this Red Card For Mummy podcast.

I'm using capitals because it's extraordinary. I'm swamped by the juxtaposition I can see playing out on the pitch against what I see out on the streets of Casablanca - the commercial centre - and Rabat, the political heart - of Morocco.

This is only my experience, mind. Here, at the swish Mohammed VI football complex, the heart of this tournament, there are girls everywhere.

Running, kicking, refereeing, bumping, jumping, heading, saving, swiping, scoring. This football pitch, the kit they wear and the rules of the game give all these girls an equal standing.

And in Morocco, the game is a matter of national pride, having secured the tournament rights in a 5 year deal from 2025 to 2029. Sarai Bareman (left) with Libbi Gorr.

Yet on the streets, women and girls seem less visible. I did ask one lady, working as a chef, where all the other women were.

Sebastian Hox

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Sebastian Hox

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