UEFA Women's Champions League zine collaborates with art duo Swedish Girls to bring fandom to the streets of Gothenburg
Launched in 2025 with cover star Klara Bühl, left winger for Bayern Munich, Queenzine has since had Chelsea's Aggie Beever-Jones, Arsenal's Van Domselaar, and Barcelona mid-fielder Vicky López, digging into the stories, journeys and successes of each pioneering player and the dedicated fandoms that surround them and their team. But it doesn't just focus on the pitch, Queenzine proves how much women's football is showing up in contemporary culture, with articles on fashion, music and film.
The Queenzine team knows the importance of both the online and IRL world - you can find the fanzine online, with special takeovers of the UWCL socials, but also get your hands on limited edition runs of the magazine in the hero city of each edition. For it's latest issue, Queenzine rooted its roaming location pin firmly in the Swedish city of Gothenburg, to launch just in time for the UWCL's matchday four, when the issue's hero team, BK Häcken, will be hosting Chelsea.
"Following BK Häcken's exciting success in the UEFA Women's Europa League last season, it made sense to keep this momentum as they entered into the UEFA Women's Champions League," says Hannah Gordon, campaign manager at Queenzine. There's a few firsts for this issue.
Not only is it BK Häcken's first time in Queenzine, but it's the fanzine's first time in Sweden,andfirst ever coach cover star - Elena Sadiku. With such a novel issue, a novel approach was needed to bring its limited edition drop into the world, and here's where Swedish Girls come into the story.
Swedish Girls is the artist and design duo made up of Josefin Zachrisson and Mira Bergh, who specialise in experimental installation, objects, performance and spatial environment, and they were tasked with designing five bespoke magazine stands to hold the new issue of Queenzine. "Gothenburg is known for its links to art and considered design, which is why the collaboration with Swedish Girls felt so natural," says Hannah.
"Our aim for Queenzine is to explore the wider parts of culture and how this crossover happens into the football community." The decision to have the stands in five different locations was also an important facet for Queenzine, as it realised their explorations of the Swedish concept Allemansrätten, also known as the Right of Public Access, a constitutional law in Sweden that allows everyone to roam the countryside freely, regardless of who owns the land. "We wanted to give people the opportunity to discover Queenzine in places that weren't exclusive to football," says Hannah.
Between 5-11 November, alongside two stands in the BK Häken stadium, the Queenzine mags and stands found homes in the contemporary art gallery Galleri Thomassen, the design and craft museum Röhsska Museum and Juno Juno, an Italian vintage clothing shop.