Valvoline Global targets global football audiences with Brazil 2027 partnership

Valvoline Global has been named an official supporter of the FIFA Women's World Cup Brazil 2027, extending its association with international football and strengthening its sports marketing presence across consecutive FIFA World Cup tournaments. The agreement will see the automotive solutions company engage fans through promotional campaigns and experiences across the Americas and Europe.

Valvoline has also appointed United States women's national team midfielder Rose Lavelle as a brand ambassador, placing the international footballer at the centre of its tournament campaign. The partnership builds on Valvoline's involvement in the FIFA World Cup 2026, which was hosted by Canada, Mexico and the United States.

By adding the women's tournament to its portfolio, the company is extending its engagement with football audiences while aligning its brand with the continued growth of the women's game. Jamal Muashsher, President and CEO, Valvoline Global, said,"The FIFA Women's World Cup Brazil 2027™ will showcase extraordinary talent, inspire future generations, and bring people together across cultures and borders.

We believe progress is powered by originals: the athletes, innovators and trailblazers who refuse to settle and who create their own path. We're honoured to celebrate and spotlight the originality, determination and performance that have fueled the remarkable growth of women's soccer around the world.

Scheduled to take place from June 24 to July 25, 2027, the FIFA Women's World Cup Brazil 2027 will feature 32 teams across eight host cities, marking the first time the competition will be held in South America."